Obviously, it is a very strong and presumptuous sentence, and like all generalizations it is never 100% true, but if you are also struggling with small and medium batches of production, then you absolutely must read the link below!!
If you have been following me for some time, you will know that the MULTICENTER is becoming a great success and lately it is accelerating more and more!
We have been producing it as a STANDARD machine for over 13 years, even though it is not the same as 13 years ago. Each year is improved, updated but the concept remains the same as well as the price, indeed it has decreased compared to the first models thanks to mass production.
Analyzing with users the reason for this success I came to understand the following 3 strengths that in 90% of cases all users, in one way or another, told me:
“GONE IN 60 SECONDS” perhaps you remember the movie with Nicolas Cage and Angelina Jolie where a team of professional thieves specialized in the theft of cars and scored thefts of Ferrari, Lamborghini, Porsche and so on.
Do you remember why they managed to score all the shots without ever being captured?
When it comes to QUANTITY TO PRODUCE, more and more, the formation of two groups of customers is known.
On the one hand, customers who hate small / medium quantities, and who list the following problems:
– “The cost that you pay to produce these quantities, even if it seems high, … even if you do well, you’ll lose!”
– “For so few pieces it is not worth accepting the order, because the work that results in the company upsets my organization”.
– “I tried to produce small and medium quantities to make my customers happy, but in the end I gave up, it was simply too complicated …”
On the other side, I have a limited but growing series of customers starting to say:
This weekend I deepened what Spencer Johnson says (1)
Reading that this is a universal law and applies to ALL products, or rather, to all people, intrigued, I tried to apply it analyzing whether even my customers, being just people who buy, fall within this universal law.
I bet you opened this mail because of the strong title. The title is not a joke nor a way to get your attention. In reality this sentence comes from a customer user of the MULTICENTER …. yes, you understand that correctly!
Now I’ll explain how this came about…