Today I want to unveil the secret that allowed me to exterminate competition!

WHY WOULD I DO THIS?

Because now we are in a dominant position.  Also, if reveal this secret, I have a TECHNICAL-PRODUCTIVE-TIME advantage of 13 years, which, even if unveiled now, cannot be exploited by others …

Here’s the story …

In 2005 few people believed in this machining process. 99% of our machines were high-production TRANSFER machines, with the aim of always being faster than the previous model.

While today …

It all seems so logical, the lean manufacturing of the Multicenter, but over these years many things have happened, first of all the crisis of 2008 that turned the world on its head permanently.

ARE YOU READY TO DISCOVER THE SECRET BEHIND THE SUCCESS OF THE MULTICENTER?

Ah …. yes …… the MULTICENTER SUCCESS: to better understand the situation let me first list two numbers about SUCCESS.

In the last 3 years we have increased our sales to an average of 31% a year, and orders already acquired for the next year.

In light of these results we are strengthening the company with new hires and other developments.

In addition to the upgrading we have recently inaugurated the fourth bay at PORTA SOLUTIONS 2 headquarters to increase the assembly area, installed a 10Ton bridge crane, invested in new vehicles equipped for the SERVICE team,…I will stop here because otherwise the list goes on and on.

So, we continued strong investments to turn the company into a war machine to churn out MULTICENTERs at a pace never seen before and continuing a policy of freezing prices while increasing the characteristics of MULTICENTER thanks to the economies of scale that mass production offers.

THAT’S WHY NOW I CAN UNVEIL THE SECRET OF SUCCESS BEHIND THE MULTICENTER …

Now that PORTA SOLUTIONS, after 13 years of hard work and obstacles that are not easy to overcome, is first in the customers’ mind for the FLEXIBLE MACHINES segment, there is no problem or danger in unveiling the secret!

Behind these record sales, never seen before, there is not the seller of the century who has attended hypnosis courses to make customers sign, or courses of illusionism.

If we examine the phenomenon on a larger scale, the success of a product and of the companies that use it is directly proportional to how much this product solves problems for the that customer.

If you have or develop a product that solves major customer problems or more customer problems, you do not need the hypnotic seller to sell it, in practice the customer will buy it!  There is no reason for them not to and every reasons for them to buy it!

If then, you produce it with a war machine, with competitive prices thanks to mass production as in the case of the MULTICENTER and you are actually the best in doing so, your competitors lose and have no choice but to throw in the towel …

HERE THE SECRET HAS BEEN REVEALED …

This is the story of the MULTICENTER started years ago and it is also the story of a company that in 13 years has been in the middle of a storm just to follow this dream.  It had to sacrifice valid staff on the technical side that did not share this vision.

The people left and the new ones, today form a company that is a technological jewel, I like to call it “A WAR MACHINE” that offers the market FLEXIBLE MACHINES that solve more problems for customers.

Down from four “sellers” I am left alone.  I go to potential CONTACTS and turn them into CONTRACTS, not because of my skill as a salesman, but for the client’s will in wanting to solve his problems.

CONTACTS TRANSFORMED IN CONTRACTS …

YOU HAVE THE MONEY,

I HAVE THE PRODUCT THAT SOLVES YOUR PROBLEMS

(we both want change …)

I could boast of telling you that alone I increased sales by 63% having 3 sellers less, but, as I explained, it is the amount of problems that the MULTICENTER solves for the customer who uses it and not my alleged skill in the sale.

In fact, my goal is not to insist on selling you something that you do not need, my goal is to provide a solution that solves your problems in a competitive way and that for this reason you as the customer will call me, I come, I solve, you are satisfied, and you pay me.

In addition, having eliminated the door-to-door salesmen who were running for the most part empty, I eliminated costs, so I can keep my product competitive, having personnel who work on the product and less indirect staff.

NOW WE SEE THAT PROBLEMS ARE RESOLVED WITH THE MULTICENTER …

The areas that the MULTICENTER solves problems in are many. To simplify for you, I’ll throw down a list below for problems that customers typically have. If you also have some problems in these areas, of course I hope you do not have them all, but if at least you have 3, it’s already a good reason to look at the MULTICENTER.

 

• FINISHED PRODUCTS IN WAREHOUSE IS TOO HIGH

 

• OVERPRODUCTION

 

• PRODUCTION CHANGEOVER TOO LONG

 

• SMALL / MEDIUM LOTS ARE DIFFICULT TO MANAGE

 

• LACK OF VALID, PRODUCTIVE EQUIPMENT

 

• LIMITED SPACE IN THE DEPARTMENT

 

• HIGH MANPOWER COST

 

• EXPENSIVE AND COMPLICATED PARTS

 

• PROBLEMATIC PARTS

 

• COSTS TO TRANSFER PARTS BETWEEN OPS TOO HIGH

 

• PRESENT MACHINES TOO INFLEXIBLE (TRANSFER)

 

• PRESENT MACHINES TOO SLOW/UNPRODUCTIVE (MACHINING CENTERS)

 

• WIP (WORK IN PROCESS) TOO LONG

 

• TOO SLOW TO RESPOND TO CUSTOMER REQUESTS

 

• HIGH COST OF EQUIPMENT AND NOT RECOGNIZED BY YOUR CUSTOMER (MACHINING CENTERS)

THE MULTICENTER SELLS AND SELLS CONTINUALLY BECAUSE IT IS SOLVING THESE PROBLEMS FOR CUSTOMERS COMPETITIVELY THANKS TO THE ECONOMIC ADVANTAGE OF PRODUCTION IN SERIES OF THE MACHINE AND DELIVERY TIMES IN ONLY 90 DAYS (3 MONTHS).

ALSO IN YOUR COMPANY YOU WILL HAVE YOUR PRODUCT THAT YOU ARE SELLING WELL AND CONTINUOUSLY FOR THE SAME REASON:

IT IS SOLVING PROBLEMS FOR YOUR CUSTOMERS!

In fact the opposite is also true, your product that is selling less is solving fewer problems or someone else is doing it at a price lower than yours, if then no product is selling as well as it once did, it means that your business model does not solve problems for your customers as it once solved them, probably something drastic has changed.

WHERE IS THE MAKE-UP?

There is no trick … there is the ability to identify the problems of your customers and develop a product that solves them, specializing in that target as I did in the field of FLEXIBLE MACHINES.

In fact, the formula is:

OFFER THE MULTICENTER AT A VERY COMPETITIVE PRICE THANKS TO THE PRODUCTION IN SERIES AND THE REDUCTION OF INDIRECT PERSONNEL, EVERYTHING WITH DELIVERY IN 90 DAYS (3 MONTHS)

With this FOCUSED formula, I became the first in the mind of the potential client for what I produce (or rather what I solve), as well as working hard to organize a company like a “war machine” in order to be the most competitive on the market.

The results come, customers call you and order from you!

This is my personal experience after 26 years working in the machine tool sector, but I also look at other sectors, where successful companies respond to these rules.

NOW YOU KNOW THE SECRET OF THE SUCCESS OF THE MULTICENTER AND WHAT PROBLEMS YOU CAN RESOLVE.

NO SALESMAN WILL COME TO KNOCK AT YOUR DOOR … IF YOU WANT TO CONTACT ME

WRITE TO:

maurizio@flexible-production.com

Maurizio Porta
Expert in Flexible Production